Here is one question how can Pinterest help my business. A lot of people wants to know the answers.
So, I want to share the best 9 tips for using Pinterest for business. That will help you to grow your business.
Pinterest is a great way to get traffic to your handmade business. I’m sure, you’ve heard it many times.
In this article, I am gonna cover some most effective steps that will be your answer about how can Pinterest help my business.
Let’s Get Started!
Check out 9 best tips below and use these to your business.
Tip #1: Switch to OR Start a Business Account
Your profile on Pinterest needs to be all about your business. This needs to be strategically curated content and not just stuff. That you pin for yourself, like recipes and home decor.
So if you’ve been using Pinterest already and you have a personal profile.
I’d recommend that you do one of two things.
The first one is to switch your personal profile to a business account. That’s called converting it to a business account.
It’s really easy to do that with Pinterest.
If you want to keep that personal profile on Pinterest. Because you like using the platform for yourself. Then start a fresh account and make it a business one to keep those two things completely separated.
Tip #2: Pick Right Boards
The second tip is to pick boards that are going to attract the right visitors to your profile and to your shop consequently.
What I mean by that is that when you start pinning on the platform pins to your boards, you want to keep your customers in mind.
What does your ideal customer come to Pinterest looking for?
You want to be curating content that your customers are going to like, even if it’s not directly related to your products.
A good way to think about it is to think that you need to be pinning a lifestyle.
Let me give you an example!
If you’re selling natural organic skincare or beauty products.
Your customers, the people that you’re targeting are young moms. Then you might be thinking about creating boards around the topics of your product categories.
So you could have beauty travel essentials, dry skin recipes or remedies.
Then you could have things that aren’t necessarily talking about your products but more around what this person. Your ideal customer wants to know more about or would like tips about.
So things like mom tips board, healthy recipes for the family, quick and healthy meals. Anything that this young mom that cares about the stuff that’s organic and natural. She’s probably into a healthy kind of lifestyle.
What would this person want to see on Pinterest?
You want to provide that for her. The great thing is that of course, you don’t have to start blogging about any of those things.
If you’re just creating products and you’re not interested in doing quick and healthy recipes for moms. You would just be pinning other people content to those boards.
Really what you want to remember is that you need of course to have boards in which you’re going to be able to pin your own products.
But you also want to provide a place with your business profile on Pinterest, that attracts this busy mom.
Because of the relevant tips and advice that you’ve been pinning to your account.
Tip #3: Pick Boards With Overlapping Themes
This is so that you can repin one of your pins to multiple boards giving you more leverage on the platform.
Because you’re using the same piece of content and you’re using it on different boards.
For example, if we keep the example of the beauty, organic skincare type of products.
You can have a board that’s for example, “travel essentials”. Then you would have another one like “summer skincare”, “cruelty-free beauty” and “organic skincare”.
This could be four different boards.
Don’t limit yourself with boards that have a topic that’s too big like skincare. When you can really break that down into smaller boards like travel essentials or travel skincare essentials, cruelty-free beauty products, organic skincare, etc.
By doing that, you’re giving yourself the opportunity to repin the pin to all these different boards.
That’s very, very important and I do not see enough people doing that properly on Pinterest.
So make sure that you go back to your boards and that you have overlapping themes.
Tip #4: Optimise Your Board Covers and Titles
This is really meaning: make sure that your Pinterest profile is a place that your customers want to come back to you and want to follow.
You should be able to tell in five seconds max, probably much less than that, what the account is about.
If I’m visiting your Pinterest profile, I should know in a split second what this is about and if I’m interested in following it or not.
To do that and to convince people to come back to your page and to follow you on Pinterest. You want to create board covers that are branded and that are cohesive with your fonts and with your brand colors.
So that it’s all pretty good looking. It’s nice to look at and also with board titles that are clear and descriptive.
Don’t try to be innovative and creative with your board titles. Really use clear and descriptive titles also.
Because that your boards are more SEO friendly.
Tip #5: Think About Search Engine Optimization
SEO stands for search engine optimization. The reason that’s very, very important and probably one of the most important tips in this entire list.
Pinterest is not a social media platform like people think it is. Pinterest is actually a search engine.
If you think about Google. When you type a few keywords in Google, it shows you results based on those keywords with links and just a little blurb of a paragraph.
Pinterest does exactly the same thing. People would go in, type a few keywords and instead of the results showing up with text, they show up with images.
It’s really just a visual search engine, a visual Google if you want.
So it’s really important to make sure that you are using SEO, to make sure that for the keywords that your customers are most likely to type into Pinterest.
Your pins show up in search.
To do that, you want to make sure that you use those keywords and key phrases in your board titles, board descriptions, pin descriptions, and you can also use hashtags.
But make sure that your Pinterest account is SEO optimized.
Tip #6: Create a Few Pin Templates For Reuse Each Product
The tip here is to create pin templates, between three and five, that you can reuse for each product. Creating three to five templates and using it for each product is going to give you a good amount of pins to play with.
Because Pinterest isn’t a social media platform and isn’t chronological. Those pins are going to stay on the platform for months and years to come.
You want to make the most out of each product and instead of having just one pin per product. It’s really much more effective.
If for each product you create three to five pins.
Don’t get overwhelmed if you’re just thinking about starting using Pinterest. You have 200 products in your store and you’re like, “I am not going to design five pins for each of my products!”.
In this case, just focus on your best sellers.
Don’t worry about the rest and moving forward when you do release a new product, start using those templates again.
For an example of someone that I think is doing this really well.
So this is the Pinterest account of an Etsy shop called ModernishShop and they do modern cat furniture. It’s cohesive in terms of the colors and the brand and the pictures that are being used.
But what I really want you to pay attention to is the different templates that this Etsy seller is using. Instead of being overwhelmed each time there’s a new product.
So if you can create three to five templates, that you can reuse and reuse each time. You’re going to save yourself a lot of time.
That’s a really smart way to only have to work on those designs once and then you can reuse them multiple times after that. And most powerful answer against how can Pinterest help my business.
Tip #7: Join and Use Group Boards
Group boards are just like regular Pinterest boards.
But instead of having just one person pinning to it. There are many pinners pinning to that same board. Anyone can create a group board by inviting other pinners to join in and to pin to the board, which makes it this beautiful collaborative group board.
What this means for you as a pinner in a group board is that you usually get more reach and visibility for your pins.
Because these boards have more followers, which means that you get more repins, more clicks, more saves, more love and more traffic to your business.
Pins on group board – if it’s a good group board – tend to perform better, which means more traffic for you.
That’s really something that you want to tap into. You want to be sure that you join group boards that are relevant.
Of course, to your business and to your customers, and this is really essential. That’s the foundation of a successful Pinterest strategy. It’s your other answer for how can Pinterest help my business.
Tip #8: Be Consistent
You can’t just go on Pinterest for a couple of hours every couple of months. Start pinning like crazy and then forget to log in for a few weeks and then do that again.
That’s just not going to work.
Pinterest likes to see that you are using the platform regularly. You’re adding and participating with new pins and by repinning other people’s pins consistently on the platform.
Tip #9: Tailwind [When You’re Ready]
Using Tailwind to supercharge your Pinterest strategy. Tailwind isn’t going to create miracles for you. If you don’t have your Pinterest strategy organized and thought of and sorted really before you start using it.
You want to go back to those eight first tips. Make sure that you follow this advice. You have a clear strategy and pinning strategy in place before jumping into Tailwind.
Tailwind is going to help you in staying consistent and active on the platform without the need to log in to pin every day.
It’s really a great tool that’s going to allow you to automate the process and to schedule in advance.
So you’re much more hands off and you can reap the benefit of the platform, which is more traffic to your business.
Without the need to being so invested and committed to it. This is another best solution for your question of how can Pinterest help my business.
Tailwind is great!
So that all about how can Pinterest help my business. Make sure to use these top 9 Pinterest marketing tips to grow your business.